Sunday, June 7, 2009

Will “Binged” be the new “Googled”?

The short answer is not yet, but it’s definitely gone beyond being the “Yahoo-ed” it, if at all you ever “Yahoo-ed”.

Bing definitely impresses. From a Microsoft perspective it’s definitely got what it’s bargained for much quicker and a lot cheaper than what it had anticipated for. According to Microsoft CEO, Steve Ballmer, Microsoft was planning to have the second most popular search engine in 5yrs and one of the ways they were hoping to do this was by acquiring Yahoo for a whopping $40 Billion. Though it’s still early days, if early trends are anything to go by, Bing has already overtaken Yahoo by a huge margin (Bing has 16% as against Yahoo's 10%).

The features in Bing which stand out are:
- Auto spelling correction.
- Deep Links. If you search for UPS, along with the regular results you will also find, deep links such as "tracking", "Shipping", etc. It also displays the "Customer Contact" number. Very cool.
- Video Playback which is super cool. It play's videos when you just hover the mouse over the video search results.
- Applying AI to categorize searches which is what Bing has been referring to in it’s add, that it is a decision engine and not just a search engine.

- Bing has no toolbar
- No alternative to

Here are a site - where you can compare the results of the two search engines. I have been Bing for a week now, and comparing the results with Google and here is my verdict.
News related articles – Google wins.
Image Search – Bing wins
Video Search – Bing wins
Other Search results - It’s a toss up. Both give me what I am looking for.

However, Google seems to to be a tad faster.

At the end of the day, it’s us the users who are the winners because we finally have an alternative to Google.

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